Privacy & Cookies
Privacy and Security
At appliancentre.com, everything we do revolves around our devotion to happiness and amazing customer service, and our site is designed to make your experience as easy and personal as possible.
To achieve this we may need some personal information from you, but it’s important you feel confident and secure. This privacy summary explains when we might ask you for information, how we’ll use it, and all of the security measures we have in place.
When shopping online, there are a few signs to let you know you’re shopping on a site that’s secure.
You’ll see the VeriSign Trust Seal on our site. This means that VeriSign have verified our identity and confirmed our site passes a daily malware scan. Look out also for:
- a closed padlock and https in the URL
- a green address bar
This means a VeriSign SSL certificate secures us.
appliancentre.com is a certified online shop with Trusted Shops Buyer Protection. To qualify for this European Trustmark, a shop has to offer reliable buyer protection so that customers can order and pay with confidence.
We’re also registered with the Internet Shopping Is Safe programme, which only certifies online retailers that trade in a legal, decent, honest, truthful and fair manner. Our practices are constantly reviewed to ensure we keep this certification.
We only take orders through web browsers that allow communication through Secure Socket Layer (SSL) technology. There’s no way you can order through an unsecured connection.
Our site uses SSL encryption technology, the most advanced security software currently available for online transactions, to keep the information you give us secure.
For extra security, you’ll see our checkout uses Verified by Visa, Mastercard SecureCard and American Express Safekey, which safeguard you from unauthorised use of your cards. Once you've registered and created a password with your card issuer, you'll be prompted to provide this each time you check out.
What we collect
We may collect the following information:
- contact information including email address
- demographic information such as postcode, preferences and interests
- other information relevant to customer surveys and/or offers
For the exhaustive list of cookies we collect see the List of cookies we collect section.
What we do with the information we gather
We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:
- Internal record keeping.
- We may use the information to improve our products and services.
- We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
- From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests.
We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.
Here at Appliancentre, we only collect, keep, use or share your information for genuine business purposes, when you’ve approved us to do so, or when we’re obliged to legally. There are a few different reasons why we retain your personal details.
- 1. We want to make our website and our app accessible to you with informative content tailored to your needs.
- 2. When you provide us with your personal information, we use it to maintain any registered accounts you have with us.
- 3. With your agreement, we may contact you from time to time, by SMS, or e-mail regarding our latest promotional offers, products and services that we think you may be interested in.
- 4. We also may get in touch regarding customer satisfaction surveys and market research.
- 5. When you give us permission, we also use personal details to contact you regarding our services and products and if we need to verify your identity.
- 6. We also may use your personal information for research, analysis, testing, monitoring, risk management and administration purposes.
- 7. Your information could be used on any instances where we have a legal right to either use or disclose your information. This may include crime or fraud prevention purposes.
Cookies are small text files used to transfer information. Site functionality cookies allow you to navigate the site and use our features. When you return to the site we’ll be able to remember the products you’ve compared or added to your basket.
Cookies also enable us to show adverts relevant to you when you’re browsing online, for example deals or products you’ve looked at.
Analytics cookies help us to learn where we’re going wrong, and which elements of the site you find easier to use. We’ll track the volume of people on our site, where they click, and where they exit the site.
A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.
We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.
Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.
Links to other websites
Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
Controlling your personal information
You may choose to restrict the collection or use of your personal information in the following ways:
- whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes
- if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by letting us know using our Contact Us information
We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.
You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please email us this request using our Contact Us information.
If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.
Information We'll Share
We won’t share your information except on the occasions where we’re obliged to do so (for example a legal request), or when we need to work with a third party or core service provider, for example a delivery service or finance provider. Each of those providers would be carefully selected, and we’d only pass on the information required for them to perform that service on our behalf.
We’ll never sell your information, and we won’t share it with advertisers or ad networks. We’ll always comply with the Data Protection Act 1998 and all other relevant legislation.
When We'll Contact You
We like to be able to keep you up to date with news, offers and promotions, but you can opt out of receiving marketing communications from us at any time. To do this, click on the “unsubscribe” link on the bottom of any of our emails, or contact customer care. It may take a couple of days for all of our systems to update, so bear with us whilst we process your request. Please note, if you submit information but there is an error or delay in processing, we may use the details you've submitted to contact you to complete your order.
When You Contact Us
If you get in touch by email or live chat to ask a question about your order or our services, we’ll keep a record of your emails and our responses. This helps us to resolve any problems, and to answer your query quickly and easily if you need to get in touch again. It also helps us to check our advisors have all the training they need to give you the best possible help. Your telephone calls to Appliancentre may also be recorded for training purposes.
Creating an Account with Appliancentre
Creating an account with Appliancentre gives you the ability to check out more quickly by allowing us to remember your delivery address and payment information, so you don’t have to re-enter those details every time. You can save a number of addresses and payment options, along with your contact telephone numbers.
It’s important that you also take responsibility for protecting your account information. Make sure your password is strong, don’t share it with others, and try not to use the same one for lots of online accounts. Don’t send your password by email – we’ll never ask you to do so. We won’t ask you for your password information over the ‘phone; we’ll advise you on how to reset it.
It’s a good idea to reset online passwords occasionally, and you can do so through the My Account area. If you think anyone has accessed your account information without your approval, contact us to let us know.
The table below lists the cookies we collect and what information they store.
|Cookie Name||Cookie Description|
|FORM_KEY||Stores randomly generated key used to prevent forged requests.|
|PHPSESSID||Your session ID on the server.|
|GUEST-VIEW||Allows guests to view and edit their orders.|
|PERSISTENT_SHOPPING_CART||A link to information about your cart and viewing history, if you have asked for this.|
|STF||Information on products you have emailed to friends.|
|STORE||The store view or language you have selected.|
|MAGE-CACHE-SESSID||Facilitates caching of content on the browser to make pages load faster.|
|MAGE-CACHE-STORAGE||Facilitates caching of content on the browser to make pages load faster.|
|MAGE-CACHE-STORAGE-SECTION-INVALIDATION||Facilitates caching of content on the browser to make pages load faster.|
|MAGE-CACHE-TIMEOUT||Facilitates caching of content on the browser to make pages load faster.|
|SECTION-DATA-IDS||Facilitates caching of content on the browser to make pages load faster.|
|PRIVATE_CONTENT_VERSION||Facilitates caching of content on the browser to make pages load faster.|
|X-MAGENTO-VARY||Facilitates caching of content on the server to make pages load faster.|
|MAGE-TRANSLATION-FILE-VERSION||Facilitates translation of content to other languages.|
|MAGE-TRANSLATION-STORAGE||Facilitates translation of content to other languages.|